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(#5619907) Re: TNT keeping NBA
Posted by Sir Gilmour of the GoldTable on 28 Jul 2024 at 1:30AM
Some context for the NBA's business decision:

Amazon Prime Video subscribers: Over 200 million and growing.
Max, TNT's online partner: almost 100 million and growing.
TNT prime time U.S. cable viewers: 965,000 and has been declining.
U.S. cable subscribers: 76 million and declining.

Cable TV ad revenue in 2022, U.S. only: $72.1 billion annually and growing.
Streaming video, U.S. only: estimated at $105 billion annually and growing. Add in music streaming, total reaches $169.9 billion annually.

So, yes, cable TV will linger even as it has historically lost 3 million to 4 million customers a year. The growth globally is in streaming video online, which should make the NBA's decision clearer.

And if you want sources on the data, I can readily provide them so you can read the details yourself. Posting links seems to blow minds here from the minders.
div>Replies to this message:
SubjectPosted ByDate & Time
5622576Re: TNT keeping NBA Carolina Panther8 Aug 2024 9:56AM
5621277Re: TNT keeping NBA JerNYC1 Aug 2024 10:58PM
5620005Re: TNT keeping NBA Robyn Hode28 Jul 2024 11:25AM
5619907Re: TNT keeping NBA Sir Gilmour of the GoldTable28 Jul 2024 1:30AM

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